Generating titles for millions of browse pages on an e-Commerce site

We present two approaches to generate titles for browse pages in five different languages, namely English, German, French, Italian and Spanish. These browse pages are structured search pages in an e-commerce domain. We first present a rule-based approach to generate these browse page titles. In addition, we also present a hybrid approach which uses a phrase-based statistical machine translation engine on top of the rule-based system to assemble the best title. For the two languages English and German we have access to a large amount of already available rule-based generated and curated titles. For these languages we present an automatic post-editing approach which learns how to post-edit the rule-based titles into curated titles

Quality Estimation for Automatically Generated Titles of eCommerce Browse Pages.

At eBay, we are automatically generating a large amount of natural language titles for eCommerce browse pages using machine translation (MT) technology. While automatic approaches can generate millions of titles very fast, they are prone to errors. We therefore develop quality estimation (QE) methods which can automatically detect titles with low quality in order to prevent them from going live. In this paper, we present different approaches: The first one is a Random Forest (RF) model that explores hand-crafted, robust features, which are a mix of established features commonly used in Machine Translation Quality Estimation (MTQE) and new features developed specifically for our task. The second model is based on Siamese Networks (SNs) which embed the metadata input sequence and the generated title in the same space and do not require hand-crafted features at all. We thoroughly evaluate and compare those approaches on in-house data. While the RF models are competitive for scenarios with smaller amounts of training data and somewhat more robust, they are clearly outperformed by the SN models when the amount of training data is larger